The Mobile Marketing Association (MMA), in association with the Guardian, has announced the launch of the second event in its Brand and Agency Briefing series, featuring presentations from Kodak, the Central Office of Information (COI) and Tribal DDB.
Taking place at the BAFTA headquarters in London from 6.30pm on 17 September, speakers will share mobile strategies and latest successes in the mobile marketing arena with their peers, providing a platform for other brands and agencies to learn directly from one another on how to effectively maximise the mobile channel for sales and marketing objectives.
Kees Mulder, EMEA Marketing Director and Vice President at Kodak, and Paul Taylor, Mobile Strategist & Planner at the COI, will explain how mobile fits into the marketing mix for them, the types of consumer groups that mobile helps them to reach, what has worked on mobile and what hasnt, and what their long term vision for the space is. In his presentation, Mike Parsons, Managing Director of Tribal DDB will discuss how and why agencies need to adapt in order to take advantage of the mobile channel for their clients.
The briefing session will be followed by a drinks reception co-hosted by GetJar, Golden Gekko, Incentivated and Velti, providing attendees with the opportunity to network, ask questions and exchange ideas.
The event will also demonstrate a range of positive proof points for the mobile channel, with mobile registration via text, WAP push messages featuring links to the mobile site for the event, and an SMS reminder alert to attendees on the day, all provided by Que Pasa. Rapide Communications will supply the capability for attendee feedback via SMS.
The September event follows the success of the inaugural Brand and Agency Briefing in March, at which representatives from British Airways, the Guardian and Ogilvy Group shared their thoughts and experiences with an audience of more than 250, half of which came from brands, agencies and publishers.
To register for the event, text MMA followed by your name and company to 88080. Theres more information on the work of the MMA UK Council here.