The Mobile Marketing Association (MMA) has unveiled its Global Board of Directors, incorporating representation from member companies across each of the MMAs four regional branches: North America; Europe, Middle East & Africa; Asia-Pacific; and the recently-launched Latin American branch.
The Global Board is made up of the elected Executive Committee members from each region and will be chaired by AdMobs Russell Buckley, who will launch the new Boards activity at its first meeting in New York following the MMAs Mobile Marketing Forum event, which begins tomorrow. Tom Daly of The Coca-Cola Company, has been named as Global Vice-Chairman.
The MMA 2008 Global Board of Directors is as follows:
APAC
Chairman: Jimmy Poon, Managing Director, Pca China
Vice-Chairman: Matthias Kunze, Director, Mobile Monetization, Yahoo!
Treasurer & Secretary: John Maguire, Chief Commercial Officer and General Manager, Asia-Pacific, CRE8 Director at Large: Rohit Dadwal, Director Mobile, Platform and One Care, Microsoft Operations Pte.
EMEA
Chairman: Russell Buckley, Managing Director, Europe, Ad-Mob Inc
Vice-Chairman: Daniel Rosen, Managing Director, AKQA Mobile
Treasurer: Xavier Perret, Vice President, Digital Advertising Solutions, Orange Group
Director at Large: Christian Hernandez Gallardo, Strategic Partnerships, Google
Secretary: Mark Wchter, MMA Germany (BVDW Section Mobile)
LATAM
Chairman, Federico Pisani Massamormile, CEO, HANZO (Rio de Janeiro, Brazil)
Vice-Chairman, Omarson Costa, Senior Business Development Manager – Latin America, Microsoft Corporation (So Paulo, Brazil)
Treasurer, Eduardo Jacob, CEO, MobX- Mobile Marketing ( So Paulo, Brazil)
Director at Large: Ibrahim (Aby) Mcmillan, CEO Abril Digital, Editora Abril SA (So Paulo, Brazil)
Secretary: To be announced 
North America
Chairman: Tom Daly, Group Manager, Strategy & Planning, The Coca-Cola Company
Vice-Chairman: Gene Keenan, Vice-President of Mobile Services, Isobar
Treasurer: Michael Bayle, Senior Director, Global Mobile Monetization, Yahoo!
Secretary: Maria Mandel, Executive Director of Digital Innovation, OgilvyInteractive
Director at Large: Michael Becker, EVP, Business Development, iLoop Mobile, Inc.
Richard Saggers, Global Chairman Emeritus, and Laura Marriott, MMA President, round out the Global Board of Directors.
The MMA Global Board of Directors plays a key leadership role in both the MMA and the industry by offering strategic oversight and real-world expertise, enabling the MMA to set and define the existing benchmarks for moving the mobile marketing industry forward, says MMA President Laura Marriott. Our thanks go to the previous Global & NA Chairman Cyriac Roeding, Global Chairman & EMEA Chairman Richard Saggers, APAC Chairman Sandy Agarwal, and each of the 2007 board members for their contributions over this past year.
