The Mobile Marketing Association (MMA), which represents more than 450 companies across the mobile ecosystem, has unveiled the latest additions to its ranks from across the mobile ecosystem. The newest members represent member companies in the media, social communities and agency areas. They include Sennari Entertainment, Celltick, Fox Interactive Media, Gold Mobile, and ON2 Technologies.
In September, the MMA released its EMEA mobile advertising guidelines, building on the success of initiatives which the MMA has developed to help create a viable and consistent mobile advertising experience.
Companies across the value chain are taking consumer brand engagement with mobile seriously, the MMA says, and realise the importance of industry-wide guidelines to ensure a consistent consumer experience. Organisations including the GSMA, Yahoo! and the dotMobi Advisory Group, have publicly endorsed these guidelines, and are looking to the MMA for further areas of collaboration.
More companies than ever before are engaging the mobile channel as a marketing tool, says MMA President Laura Marriott. Under the guidance of the MMA, hundreds of companies are working to deliver a positive and consistent mobile marketing experience for consumers. Mobile provides the opportunity for brands to engage their consumer in a dialogue, a new experience for many.
You can see a complete listing of all MMA members on the MMA website. For membership information, send an email to [email protected]
Separately, the MMM has released its Introduction to Mobile Coupons guide. You can download the guide here.