The Mobile Marketing Association (MMA) has released an updated version of its Universal Mobile Ad Package. Created with MMA members and input from the industry, version 2.0 is intended to make it easier to create, buy and sell mobile ads for smartphones, feature phones and Tablets.
“We’ve taken 60-plus ad unit sizes and streamlined them down to just six. That simplicity frees brands and agencies to focus on developing innovative, compelling mobile campaigns that span the widest possible variety of devices and demographics,” says MMA CEO Greg Stuart. “As a result, the new guidelines make it easier than ever to buy and sell ads for phones and tablets.” 
Ad networks and publishers have until the end of April 2012 to become compliant, at which point the MMA will issue MMA Universal Mobile Ad Package Compliance stamps that companies can use on marketing materials.
