MMAs UK Council Launches Consumer Insight Series

Mobile Marketing magazine is the exclusive media partner for the first in a new series of research events being staged by the Mobile Marketing Association (MMA)’s UK Council – the Consumer Insight Briefing.

Designed to advance the case for further investment in mobile, the events will share a range of current consumer and market insights. The first event takes place in London on 2 December. It features speakers from Orange, ComScore, Nielsen, Dynamic Logic and Lightspeed Research. Discussion topics will include:

  • Mobile Media: Who are the Consumers, and What Do They Do?
  • The Search for a New Paradigm – Digital Life
  • The Real Consumer Perspective on Mobile Advertising
  • Mobile Exposure 2010 – how consumers in the UK, France, Spain and Poland are engaging with mobile content and the mobile internet
  • Mobile Ad Effectiveness for Branding

The event will culminate in a panel session and Q&A chaired by Mobile Marketing editor David Murphy, and will be followed by coffee and networking.

The Consumer Insight Briefing takes place from 2-5pm on Thursday 2 December at the Institute of Practitioners in Advertising (IPA) in London. Attendance is free for MMA members if they attend with a brand or agency. Attendance for non-members is £99.

For more information, or to register, email