A quick reminder that our first print edition of Mobile Marketing magazine is available all this week at Mobile World Congress in Barcelona, and if youre not heading out there, you can get it in digital form too.
Its an action-packed issue, featuring articles on mobile advertising, mobile applications, Location-based Services, Augmented Reality, QR Codes and NFC (Near Field Communications). We also have a piece by WPP CEO, Sir Martin Sorrell, in which he shares his views on mobile as a marketing channel, and an interview with Mobile Interactive Group (MIG) CEO Barry Houlihan, in which he outlines the factors behind the companys massive growth.
We also reveal the results of an exclusive study carried out for us by Lightspeed Research, into the apps and services that people really want on their mobile phones. The magazine also features our new logo, which will go live online when the new site launches in a few weeks time. So enjoy those iconic old transmitters while you can!
If youre heading to the show, you can pick up a copy of the magazine from the Networking Lounge in Hall 2 and the App Lounge in the App Planet section of the show in Hall 7. If youre not (or even if you are in fact), you can access a digital version of the magazine here.
We hope you enjoy the magazine, and if you have any thoughts on what youd like to see in the next issue, wed be happy to hear them.
You can also keep up with us on Twitter via @mobilemurphy for my Tweets and @MMMagTweets which puts out a Tweet every time we post a new story. And dont forget you can also access Mobile Marketing magazine on your phone at http://m.mobilemarketingmagazine.com
David Murphy
Editor