Mobcast is powering operator-branded e-book stores for T-Mobile and Orange in the UK. The stores enable the networks to offer thousands of best-selling books to their Android phone-owning customers, with the cost of the books billed directly to their mobile phone account.

The Mobcast platform can deliver books to multiple devices, including PCs, eReader’s and Android phones. Mobcast says that iPhone and iPad support will follow later this year. The company says it expects to be launching similar platforms with international retailers and operators over the coming months.

“After developing this platform for two years we know from our own customer data that they love reading books on their mobile phone, and a large percentage go on to purchase multiple books per month,” says Mobcast CEO Tony Lynch. “The majority of our revenue comes from repeat customers. The latest version of the Mobcast platform allows the operators to offer a full book shop experience to millions of their book-loving customers.”