For the second time this year, Bacardi (Thailand) chose to give gig-goers a cool, exciting way of obtaining tickets for the latest Bacardi B-Live music event, which took place on 31 August in the northern Thai city of Chiang Mai, which nestles in the foothills of the Himalayas. Over 60% of those who attended the event used barcoded tickets to gain entry.       
B-Live Chiang Mai, part of Bacardis on-going 25-country, global music extravaganza, delivering one-of-a-kind cutting edge music events, featured an eclectic mix of talented artists. Mobile ticketing specialist Mobiqa, and its Thai partner, Mobile Solutions, supplied Bacardi B-Live with mobi-ticketing capabilities for the event. Music fans were able to see local stars including Dome, Gene Futon, and Space Monkey by applying for tickets on a B-Live website, and then receiving those tickets via SMS direct to their mobile phones. Event-goers simply presented their mobi-ticket at the entrance to the gig, where it was scanned to allow entry.
B-Live in Chiang Mai, Thailand was a cutting edge event, so we wanted everything about it to be cutting edge, says Bacardi (Thailand) Brand Manager Guntipa Goyavatin. Once again we chose to use Mobiqas mobile ticketing as it provided us with a cool, high-tech solution, in tune with todays mobile generation.