UK takeaway ordering service Just Eat saw an increase of 350 per cent in the number of bookings from mobile devices between Q4, 2011 and Q4, 2012. 

During Q4, mobile made up 27 per cent of all orders, and Just Eat says it expects mobile to overtake desktop as its most popular method of ordering by 2015.

“We experienced a massive increase in mobile orders last year and see mobile as an exciting area for growth in 2013 and beyond,” said Just Eat CCO and acting president David Buttress. “We are investing to drive more and more innovations in this area, such as our new mobile app, which gives hungry customers easy, anywhere, anytime access to thousands of top takeaways around the UK. Innovation is a major focus area for Just Eat and the new mobile app is the first of many mobile developments, as we look to adopt a ‘mobile-first’ approach to our business.”

Just Eat has a mobile-optimised site, and has recently launched an app – currently only available on iOS, but according to Buttress the company is currently looking at rolling out the app to other platforms.