London-based mobile advertising agency MobAd has come out of stealth mode. The agency, founded by by Daniel Solden, formerly of M&C Saatchi Mobile, aims to improve advertiser’s ROI based on payment by results, and offer impartial advice.
“MobAd has been set up to help advertisers choose the right networks, track their performance, and optimise to improve ROI,” Solden says. “At Saatchi I saw significant differences in performance from many of the leading ad-networks and a huge opportunity to gain campaign efficiencies utilising in-depth market knowledge, cutting-edge technology, and statistical multivariate testing.” 
