Packet Vision, which specializes in advanced video advertising, and UDcast, which provides IP broadcast solutions for the delivery of content over wireless networks, have announced what they believe to be the worlds first solution for targeted television advertising via Mobile TV. The two companies have developed a technology showcase to demonstrate how targeted advertising will be delivered across Mobile TV.  The first public presentation of their technology will take place at this years IBC, the annual event for the broadcasting industry, which takes place in Amsterdam in September.
The technology showcase on UDcasts booth, 1E-90, will include an example of a geographically-targeted advertising campaign, showing how content can be delivered to Mobile TV users over standard DVB-H networks. The showcase also aims to highlight the symbiotic relationship between Mobile TV and targeted advertising; the latter bringing revenue to Mobile TV, which in turn, provides the targetable platform and customer base which will help to accelerate the growth of addressable television advertising. According to MultiMedia Intelligence, mobile video revenue will exceed $3.5 billion (1.75 billion) in 2008, and grow to $15 billion by 2012.
The demonstration of targeted advertising over Mobile TV follows a number of successful  targeted advertising campaigns managed by Packet Vision over commercial IPTV networks during the past 12 months. In addition, UDcast Mobile TV, including geographic targeted content and advertising support, is already integrated into the transmitters of a number of vendors, with further announcements expected to follow at this years IBC. 
The timing is right for this demonstration, says Packet Vision Business Development Director, Tony Hart. Weve seen a massive increase of interest in targeted advertising and are already working with IPTV broadcasters, network owners and vendors, not to mention advertising agencies and brands. Mobile TV is a vital part of the rapidly-changing world of TV and is a vital part of our roadmap.