Mobile Affiliate Sales Hold Steady

David Murphy

[caption id="attachment_42755" align="alignleft" width="233"]affiliate ipad iPad users in Affiliate Window's network convert more than Android tablet users, and spend more when they do convert[/caption]

Affiliate Window has released its mobile traffic and conversion figures for March, showing the level of mobile activity in its affiliate network.

In March, 30.5 per cent of traffic originated from a mobile device, down slightly from 31.3 per cent in February. 14.8 per cent of traffic came from a smartphone, compared to 14.6 per cent in February.

When it comes to sales, 27.8 per cent of sales originated from a mobile device – up from 26.9 per cent in February. 9.3 per cent of sales came from a smartphone, compared to 9.2 per cent in February. Mobile traffic converted at 3.9 per cent - up from 3. 6 per cent in February, and the mobile Average Order Value (AOV) was £69.43, down from £70.12 in February. Tablet devices converted at 5.5 per cent, while smartphones dragged down the overall mobile conversion rate, converting at 2.6 per cent.

In volume terms, 21,000 sales each day originated from a mobile device. Of these, 7,200 of these were through a smartphone, 13,800 from a tablet. On average, £260 of revenue was generated through smartphones each minute in March, and almost £1 in every £4 of revenue generated for Affiliate Window’s advertisers in March was through a mobile device.

At the device level, Android smartphones accounted for 26 per cent of smartphone traffic and 25.4 per cent of sales, while Android tablets accounted for 24.7 per cent of tablet traffic, but only 14.8 per cent of sales. The company also notes that iPad typically converts at 3 per cent above Android tablets, and when they do convert, iPad users spend significantly more than their Android counterparts.

There’s more information and stats here.