Mobile App Stores Blamed for Increased Time-to-market

A survey by AmDocs has found that demand for app stores and other third-party services are a contributing factor to a slower time-to-market. According to the report, 45 per cent of telecoms service providers cited these additional services as factors in slowing the process of launching products. 

The number of telecoms service providers who see time-to-market as a key factor has grown in the last three years, according to the survey. However, average time-to-market times in the industry have shown little improvement in the same period.

The AmDocs report found that 70 per cent of service providers believe time-to-market for new products is very important, up from 59 per cent in a similar survey in 2008. The survey also found that the number of companies that are able to bring a product to market within six months has fallen – in 2008, 67 per cent of service providers said a six-month turnaround was possible, while the figure was 65 per cent in this years survey. 

68 per cent of service providers say that time-to-market impacts their companys bottom line, with 95 per cent saying it has a positive impact on revenue. 95 per cent said that time-to-market impacted brand image, and 94 per cent said it impacted customer loyalty. 

“The importance of time-to-market is driven by the customers demand for new services and the need for service providers to remain competitive,” says Rebecca Prudhomme, vice president of product and solutions marketing at Amdocs. “Service providers recognize the positive impact time-to-market has on the business and its importance in ensuring profitability, yet with new market dynamics adding more complexity, the survey shows that many service providers are still challenged in reducing time-to-market. The survey demonstrates that service providers who invest to address operational challenges can improve time-to-market and customer experience and ultimately positively impact the bottom line.”

Conducted in February, the research is based on qualitative interviews of 125 senior executives from 50 wireless, 50 wireline and 25 cable service providers in Europe, Latin America, N. America and Asia-Pacific.

The full report can be accessed here