Mobile Attribution Firm Adjust Relaunches In UK

logo_rgb-cs4Attribution and analytics company Adjust is relaunching in the UK market, opening a new office in London and aiming to bring its mobile tools to UK firms.

The company, formerly known as Adeven, provides app marketers with a business intelligence platform that combines attribution from advertising sources with advanced analytics and store statistics such as rankings, ratings and reviews, as well as tools such as cohort analysis and deep-linking fallback.

“Local support is an essential component of our business model,” said Christian Henschel, CEO and co-founder of Adjust. “We make it easy for app developers and marketers to make important decisions about their marketing spend and offer a full suit of data and features including integrated store stats and cohort analysis. Providing a local, dedicated team is just one component in making things more convenient and streamlined.”

The company has hired Stephanie Pilon, formerly developer relations manager at social ad discovery firm LoopMe Media, to head sales and build the UK division.

“Mobile experts in the UK have worked hard to ensure that brands are mobile first and rightly so as retail sales made via mobile are predicted to grow in the UK by 62 per cent over the year to a total of £7.92bn by the end of 2014,” said Pilon. “Mobile commerce is no longer a trend but a legitimate channel for consumers to spend, and naturally developers and mobile marketers want to maximise on this.

“Ive already seen a strong demand for secure, fast and accurate data by marketers on mobile app use and engagement. I know Adjust will provide them with a much needed solution. Im looking forward to introducing the UK market to our platform.”