Gaming technology company Zone4Play has announced the launch of a mobile betting service for Betfair users. Betfair supports 100,000 active users each week and is the worlds leading betting exchange operator, processing 5 million bets each day.
Zone4Play, acting as a software vendor under the Betfair Developers Program, will make its software available to Betfair users under the brand “Layback” (www.layback.co.uk) and will offer Betfairs markets to punters via mobiles and PDAs. This will enhance the anywhere, anytime mobile betting experience for existing Betfair users, as well as for new customers to the Betfair exchange.
Zone4Play has entered into a betting revenue sharing agreement for new users who are introduced to the Betfair exchange via the service.
“Zone4Play is licensed to build and sell applications under the Betfair Developers Program says Betfair Head of API Product Development, Tom Johnson. The Program supports software companies who choose to be at the forefront of innovation in our industry. We look forward to Zone4Plays innovations bringing benefits to our customers in the coming months.”