Airship

Mobile Commerce Creates AA 'Best of Britain' App

David Murphy

Location-based Service (LBS) and mobile content integration firm Mobile Commerce has partnered with the UK motoring organisation and travel publisher, the AA, to create the AA Best of Britain iPhone application. The app provides all the information the user needs to find and book a weekend, or week, away in Britain and acts as a guide locating local entertainment and points of interest.
Best of Britain offers a guide covering every aspect for planning leisure pursuits, from hotels, pubs, guest houses and restaurants, to days out, golfing, caravanning and camping. The app features over 14,000 inspected, selected and recommended establishments.  
Entries include detailed descriptions, pricing information, opening hours, more than 5,000 images, phone numbers, links to websites and detailed search options. The user is able to search around their current location or enter a location of their choice, with the results displayed on an embedded Google map.
The AA Best of Britain app is available from the Apple App Store for 4.99.