The Trinity Mirror Group has implemented Mobile Commerces Monetised Mobile Search service across all 13 of its newly-launched mobile sites. Mobile Commerce says its monetised search solution was chosen, not only because its quick and easy to implement, but also because its a white label solution and gives the publisher control and flexibility over how they want to deliver the search experience to their users, including integration with its own on-portal search results. Mobile Commerces solution delivers advertiser listings and natural search results which are all optimised for the mobile Internet. There are no costs to the publisher for using the service, and they earn revenue when an advertiser listing is clicked on.
The solution comes with a comprehensive suite of online reports, detailing usage metrics and analysis. This includes a taxonomy report which groups popular search terms together into a hierarchy of categories, as well as assimilating common misspellings based on intent. This enables the publisher to get an accurate insight into what their users are searching for. Usage reports also include origin and time of search; top search terms; advertiser position (i.e. rankings by the amount an advertiser is prepared to pay each time a link to an advert is selected); and click types the total number of searches and end user clicks broken down by sponsored results and mobile web results respectively.
The 13 Trinity Mirror mobile sites utilising Mobile Commerces technology are: The Daily Mirror, The Evening Chronicle, The Journal, Teeside Evening Gazette, Daily Record, Liverpool Daily Post, The Liverpool Echo, Huddersfield Examiner, Welsh Daily Post, Walesonline, The Birmingham Post, Birmingham Mail, and the Coventry Evening Telegraph. All the sites are managed by Blue Star Mobile.
To play a part in this rollout by Trinity Mirror, Britains biggest newspaper group, is very exciting for us, says Mobile Commerce CEO, Steve Page. Monetising their push into multiplatform shows exactly what Mobile Commerce can do for publishers. Its further proof of the growing market for mobile and mobile search, as consumers increasingly demand their content on a mobile platform.