Smartphones have brought about unprecedented changes to people's lives and in the last five years, their ownership and subsequent use has grown phenomenally, increasing by 63 per cent to more than 85 per cent of the UK's population.
TextLocal has carried out research into how smartphones are changing consumer habits, and how audiences are interacting with brands over the various mobile channels. Download the free whitepaper today to discover:
Packed with real-life insights from successful brands including Tastecard, P&O Ferries and SBS Insurance, this whitepaper will provide you with an essential portrait of how the modern consumer now interacts with brands. Download the Mobile Consumer Behaviour Report today for free, thanks to TextLocal.