Mobile Coupons: The Smart Way to Shop

  • Friday, August 14th, 2015
  • Author: admin
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Brand recognition of mobile couponing remains a work in progress, Juniper Research argues in its whitepaper, Mobile Coupons: The Smart Way to Shop

However, the process of recognition has been greatly accelerated by mass adoption of smartphones, the rise of an app-based ecosystem and the attendant emergence, and quantifiable success, of mCommerce across retail.

You can download the full whitepaper for free here.