Online donation platform JustGiving saw traffic from mobiles overtake desktop for the first time during yesterdays London marathon.

During the event, 58 per cent of traffic to JustGivings site came from mobile devices, both smartphones and tablets – an uplift of 41 per cent from marathon weekend in 2012. Meanwhile JustTextGiving, its SMS service, received over 12,000 donations.

 As a result, mobile brought in a record £300,000 over the course of the day, up 56 per cent from last years figure.

“Just looking at the number of smartphones in the crowds on Sunday brought home just how important mobile has become in mass participation events,” said Anna Kuriakose, head of product at JustGiving. “Nowhere is this truer than in the field of giving, where we can see that mobile is driving unprecedented levels of engagement and generosity. The past year has seen a huge leap in the number of our users reaching for their smartphones to show their generosity – to give wherever they are and whenever they choose.”

Join us at the Mobile Retail Summit, London, 24 April.