Monday 30-11-2015 14:12
Mobile Engagement: Are Marketers Missing a Trick?
New research has revealed that 57% of consumers are actively taking steps to avoid brands which bombard them with poorly targeted communications. And with more communication channels than ever before, Marketers are facing an increasingly difficult challenge. However, there’s one channel that has repeatedly out performed others:
- The open rate of SMS: 98%
- Consumers that prefer SMS to using apps: 81%
- Average response time for SMS: 90 seconds
As 2016 approaches, make sure you’re not missing out on a revenue generating channel like SMS. This whitepaper from Oxygen8 debunks the eight common misconceptions about SMS marketing and explains why more and more marketers are giving preference to the channel.
Check out the whitepaper for free here