The findings of the latest MEF (Mobile Entertainment Forum) Business Confidence Index (BCI), reveal that the global mobile entertainment industry, which the MEF says is worth the $32 billion (20 billion), remains in confident mood, despite the current economic challenges, predicting average revenue growth of 28% for the coming year. The Mobile Entertainment Forum (MEF) BCI is compiled by KPMG and the full results of the second BCI will be revealed at the 9th annual Mobile Entertainment Market conference today.
Commenting on the findings, Andrew Bud, Global Chair of MEF, says:
A vital part of MEFs mission is to provide insight in to the market and the BCI is a uniquely valuable tool to do so. This second release begins to reveal the trends in the industry and confirms its optimism about the future.
 In spite of an incredibly difficult economic landscape, the prediction for average revenue growth in the mobile content sector is up 1% on the annual growth prediction from the last BCI to 28%. This echoes the finding that 81% of respondents are as confident about the future of their organisation as they were at the end of last year.
The analysis also shows that the marketing mix of communication channels within the industry is evolving. Mark Harding, Director of Digital Content at KPMG, notes that more organisations in the mobile entertainment value chain are moving their marketing budget towards the industrys own platform of mobile, at the expense of online and sponsorship and events.
The MEF BCI is conducted on a quarterly basis, with a report on the findings of the Business Confidence Index available to MEF members via the MEF website.