Mobile Entertainment To Take a $13bn Hit, says Juniper
- Tuesday, April 7th, 2009
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The recession will cut mobile entertainment growth by almost $13 billion (8.9 billion) over the next five years. Thats the conclusion of a new report from Juniper Research.
Mobile Entertainment in a Recession uses a scenario-based approach to assess the impact of the recession on the mobile entertainment industry, and finds that average annual growth over the next two years declines from almost 19% under the best case scenario to less than 7% in the worst case, with Mobile TV, user-generated content and music amongst those sectors which are particularly exposed.
Under a worst case scenario of a prolonged global recession, the report found that mobile entertainment revenues would increase by nearly $13 billion over the next five years, against a pre-downturn forecast of more than $26 billion. It argues that the decline in consumer discretionary spend is likely to lead to both reduced adoption of, and churn away from, subscription-based content, while the frequency of ad hoc, one-off downloads of games and music would also be adversely affected.
Mobile Entertainment in a Recession presents a timely investigation of key regulatory issues pertaining to mobile entertainment in the form of case studies examining some of the major legal aspects of the mobile entertainment world.
Questions answered in the report include:
- What are the prospects for mobile entertainment under the best and worst case scenarios?
- What are the major constraints on the adoption and usage levels of mobile entertainment services?
- Which mobile entertainment services will generate the most revenues over the next five years?
- What are the main drivers behind mobile entertainment?
- Who are the major players in mobile entertainment today?
The report offers numerous forecasts across eight global regions until 2013, and provides top-line forecasts across all key market sectors and all major geographical regions, including best, median and worst case scenario revenues; median and worst case scenario growth rate comparisons; total global revenues; and a comparison of the negative impact on global revenues.
The report costs 1,750 for a single-user PDF licence or hardback copy, 2,500 for a multi-user PDF network licence, or 3,750 for an enterprise-wide PDF licence. There's more information about the report here.