MASTERCLASSING

Mobile Gambling? Watch This Space

David Murphy

A report from research and analysis consultants Visiongain says that mobile gambling will begin in earnest in the second quarter of 2006. The report, Mobile gambling: Identifying winning market strategies says that gambling on mobile devices is currently limited, due to the small number of gambling operators who offer gambling services via the mobile channel, and the limited number of mobile devices suited to mobile gambling.  But the situation is expected to change,  the report says, as regulatory, technical and other challenges are gradually overcome. As a result, gambling operators are expected to begin actively marketing mobile gambling to their customers in the middle of 2006.

The report is aimed at mobile network operators, vendors and gambling operators, and investors. It costs 1,499 for a single-user copy, 2,999 for a departmental (5-user) copy, and 4,999 for a company-wide licence, which also comes with intranet, CD-Rom and PDF distribution rights.


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