The Future of Mobile

Mobile Games Under the Spotlight

David Murphy

Juniper Research has released its report, Mobile Games - Subscription and Download, 2007-2012 (Fourth Edition). Through a combination of in-depth primary research, and one-to-one interviews with leading company executives, the report provides a detailed view of the fast-developing mobile games market.
Focusing on downloadable and subscription-based games, the report offers detailed analysis of the major hurdles towards customer adoption and retention, outlining the strategies that operators, vendors and publishers should employ in order to maximise their respective returns in the mobile games sector.
The report also provides company profiles for more than 20 games publishers and developers, together with an examination of gaming business models and discussion and evaluation of how the mobile games value chain is likely to evolve.
The report also provides a complete forecasting suite for the next five years, including a detailed consideration of one-time downloadable mobile games and subscription-based games, broken down by number of users, average price per download/subscription, and total revenues, plus average revenue per user.
In addition, the report also includes total end-user generated revenues from mobile games, and total revenues from advertising in mobile games. All forecasts are split by eight key regions, including North America, South America,Western Europe, Eastern Europe, Far East & China, the Indian Subcontinent, the rest of Asia Pacific, and Middle East & Africa.
The report details opportunities and strategic recommendations for operators, service providers, vendors and regulators. It considers the strategies that operators, vendors and publishers should employ to maximise their respective returns in the mobile gaming sector; the current and future size of the mobile games market; the key drivers in the mobile games market; the impact that 3G has had on the mobile games market; and the major hurdles to greater adoption of mobile games.
The report costs 1,490 for a single-user PDF or hardback copy; 1,990 for a multi-user licence; or 2,990 for an enterprise-wide licence.
You can get more information here. A brochure here.  And a free Whitepaper here.