Mobile helps drive increasing last-minute minibreak bookings

Woman phone beach seaUp to 80 per cent of all last-minute minibreaks are made on mobile devices, as mobile continues to grow as the destination to take care of all holiday needs.

The use of mobile devices to book short breaks helped result in 25 per cent of all holidays booked in January 2018 being minibreaks, while 47 per cent of bookings made in the two weeks prior to Easter were one to three-day trips, according to commerce marketing company Criteo.

“Today’s findings show that a more mobile-savvy Britain, that has embraced the convenience of booking online, is realising how easy and secure it can be to book an entire holiday on their mobile,” said Christian Armond, managing director at LoveHolidays. “As travellers start to look ahead to the summer, it is key that online travel agents offer a seamless booking experience on whatever device their customers choose to use, wherever they are, whether it is sitting on the sofa or on the bus home from work.”

Overall, UK travel sites saw a nine per cent year-on-year (YoY) increase in holiday buyers – and a two per cent increase in visitors – between November 2017 and Easter 2018. Boxing Day saw a 17 per cent YoY bookings increase and Black Friday a 22 per cent increase in sales.

Of holidays booked in January, 21 per cent of bookings were made for Spain. This was followed by France and the US with 6.33 per cent and 6.28 per cent respectively.