Mobile Heroes Head for London

Heroeslogo to useThe team behind Mobile Monday London, Swedish Beers Mobile Networking, Future of Mobile, Over The Air, Mobile 2.0 and Tech Media Invest, have announced the launch of a new event taking place in London on 7 December, Heroes of the Mobile Screen.
The organizers say that the day-long event at BFI Southbank will differ from anything else around and get the stakeholders of mobile involved in discussing the issues affecting them and their customers. Uniquely, the event will also include secondary school pupils, college students and other members of the same generation, who have been invited to tell the industry what they want from their mobile, what they expect from their network operators and whats most important to them in terms of their mobile life..
The event is already attracting a number of high caliber heroes, with speakers and panelists answering the call from around the world, to unite in London on December 7. Speakers, panelists and sponsors will all be announced shortly.
Heroes of the Mobile Screen has four core pillars supporting discussion throughout the day.

The money
What's making money, who's making money, what's being invested in and where the money's going to be in the future?

The impact of social/location
What is the impact of social media and location technology? What do customers want, what are the business models, what are the solutions to privacy issues? Carriers are placing their bets in this area, but will they pay off?

Teenage heroes
Led by digital youth marketing expert Julia Shalet, this is a new format where four companies are invited to pitch their product, service or device live to six teenagers, and they say what they really think.

Real customers, real applications, real marketing
A double session with the first half covering customers and what they really want on mobile, with a particular focus on women, and with a keynote from an expert in this area sharing new research and insight into what women want. The second half will cover mobile marketing and advertising, what's working, what's not and what's coming next.

We came up with the idea around the event because we realised that most of the events we attend throughout the year all talk around the same subjects, with the same people and bring up the same issues, without resolution, says Heroes Co-founder, Helen Keegan. Its time for us to stop talking to ourselves, look out beyond our industry and make some changes for the better. What we wanted to do with Heroes of the Mobile Screen was to talk about exactly who is making money in mobile, why, and where the smart moneys going for the future. We also wanted to bring in the real people who are going to be using mobile applications and services, to find out what they want, rather than the industry trying to tell them what they think they should want.
Tickets are available online now for 99 (plus VAT and booking fee), which totals 122.79.
You can find out more and register to attend here.