Mobile innovations have topped a UK consumer poll of the top technology innovations of the last decade. The survey, commissioned by mobile messaging firm Airwide Solutions, surveyed over 2,000 people from the UK and saw GPS-enabled devices, including mobile phones, receive 44% of the votes. The iPhone came in third, with 32% of the votes. 
Social networking received surprisingly few votes, with Facebook collecting only 19% and Twitter just 6%. As a sign of how much UK consumers are now relying on staying connected while on the move, mobile broadband came in second in the poll, receiving 35 percent of the votes.
Jay Seaton, Chief Marketing Officer at Airwide Solutions believes the results of the survey show that the question is no longer: What is the next killer app? but: What is the killer multipurpose utility that will enable a new generation of innovative, powerful, feature-rich applications and services to be quickly and easily created, launched and adopted. 
One key element is to ensure that mobile operators have the right infrastructure and tools in place to help them use the network, device and subscriber intelligence they have (on messaging channels, browsing, user profiling, presence, security, charging and location) to enrich and support the subscriber experience with this myriad of new innovations, he says. In the case of GPS and Location-based Services in particular, the mobile world is realizing that location can become a valuable enhancement to make the services that operators offer their subscribers more relevant, actionable and personal. As an increasing number of mobile devices offer built-in GPS, and because operators can now expose location APIs even for non-GPS phones, the addressable market for LBS will continue to greatly increase.
Key findings from the survey include:

• 44% of people surveyed ranked GPS-enabled navigation devices as the top technology innovation of the last decade
• Mobile broadband came second with 35% of the votes, followed by the iPhone with 32%   of the votes
• Both men and women identified GPS as the number one innovation (48% of men, 42% of  women). For women, the Nintendo Wii, was the second greatest innovation (receiving 36% of votes); for men, the Wii ranked only fifth, receiving 23% of votes). The mens second most popular choice was the LCD TV, which female respondents placed at number five
• Music and video streaming technologies fared poorly in the survey, with Spotify and YouTube receiving just 18% of votes between them, as did social networking phenomenon, Twitter, receiving just 6% of the votes

The survey was carried out on behalf of Airwide by independent market research firm, Opinion Matters. A follow-on survey is available via the Airwide-sponsored blog, Mobile Messaging 2.0