Mobile technology firm Mobile Interactive Group (MIG) has announced a partnership with VoIP company Skype. The partnership sees MIG run the new Skype global mobile website which launched in May and uses MIGs mVoy Publish mobile platform.

Skypes mobile site can now detect the device a user is using to make sure an optimised site is delivered. The site lets users download the correct Skype app for their device, and can be delivered in the correct language for the user, too.

Linda Summers, director of product marketing at Skype, says: “For many Skype users, their first experience of Skype will be on their mobile phone, so it was important that we give them a mobile browsing experience that helps them make the download process smooth and easy, and ultimately enhances their overall Skype experience. We choose to partner with MIG because of their experience in working with leading brands on delivering high impact mobile experiences.”

Matt Cockett, commercial director at MIG says: “We understand Skypes objectives, to grow their mobile base significantly over the next few years and their need to capitalise on the number of consumers wishing to access Skype via their mobile device. As those customers come in it is up to us to ensure they get the best user experience and convert into a new or become a more loyal existing user. In conjunction with MIGs platform technology, we will be drawing on our vast knowledge in mobile-centric user experience and design to deliver the ultimate mobile experience to Skypes global customer base.”