Programmatic Lunch

Mobile is Half of Online Traffic at Dawsons Music Store

Kirsty Styles

dawsons-manchester-frontWarrington-based musical instrument store Dawsons saw its mobile visitors double over Christmas 2013, now making up almost half of online traffic.

2013 saw Dawson’s best ever festive trading results, with sales up 20 per cent on the same time a year earlier.

Dawsons is 116 years old and the company has 12 stores around the UK.

Mark Taylor, MD of Dawsons said that the company's own research had shown that 'people find musicians more attractive, better parents and more employable'.