Tomorrow, [30 January] industry leaders will gather at Fredericks, Islington, for the Mobile Leaders Dinner, in partnership with Yodel Mobile and Airship.

The guest list includes representatives from Kingfisher, TK Maxx, British Airways, Sainsbury’s, American Express, Immediate Media & Co, Beauty Pie, BP Pulse, and PhotoRoom.

The event, scheduled from 17:30 to 21:00, promises a night of networking, knowledge sharing, and deep dives into major topics shaping the future of mobile marketing.

READ MORE: Masterclassing reveals 2024 Future of Mobile Festival schedule

Among the key areas to be explored include: 

Driving upward app growth in an economic downturn: Attendees will be sharing insights and strategies on navigating challenges and fostering app growth, amid challenging economic conditions.

The role of AI in the future of mobile app marketing: Industry experts will shed light on how artificial intelligence is shaping the future of mobile app marketing and the innovative approaches they are adopting to stay ahead of the trend.

Best practices for user acquisition, engagement and retention: The dinner will feature discussions on best practices for not only attracting users but also retaining them for sustainable long-term success.

Achieving sustainable brand growth: Attendees will exchange strategies and success stories, exploring how brands can thrive and expand in a crowded industry.

Must-have tips for App Store Optimisation (ASO): The evening will unravel the must-have tips for effective ASO, ensuring that mobile apps are not only discovered but also preferred by their users.

Click here to attend