Mobile Life in the Fast Lane  the video business unit of Versaly Entertainment, and a leading aggregator and distributor of mobile video-on-demand (MVOD) programming, has entered into an agreement with mywaves, the consumer mobile video destination to offer the successful Fast Lane mobile video-on-demand channel to mywaves users.
Users will be able to access Fast Lane mobisodes featuring content that is geared towards 18-34 year old males, and sponsored by premier brands such as Puma, AT&T and Castrol GTX. Fast Lane has streamed over 2 million MVOD clips to consumers in the first nine months of this year. By adding Fast Lane on mywaves, projects surpassing 4 million views in 2007.
Fast Lane mobisodes are perfectly suited for mywaves users, who are looking for fresh, funny, action-packed, high-quality video content on their phone,” says Versaly President and CEO, Matthew Feldman.
mywaves CEO and Founder Rajeev Raman adds:
Fast Lane is a great addition to our line-up of channels. mywaves is providing the ideal portal for advertisers of Fast Lane programming to connect with todays increasingly mobile consumer, the hard-to-reach 18-34 year old male, which is our primary demographic.” Fast Lane programming will include sketch comedy, soccer, full-contact fighting, cars and much more, and will be updated twice weekly. Like all mywaves content, these new mobisodes will be available for free at