Mobile Marketing Goes to Print Again

Our first print edition was very well received, and this is as good a place as any to say a big public thank you to everyone who has complimented us on it. The online edition has already had almost 900 views, in addition to the 5,000 copies distributed at Mobile World Congress and at other events since. With the new website also taking shape, theres a lot of good stuff going on right now.
Were just starting work on our next print edition, which will look at a number of themes that have emerged over the past couple of months, including network operators attempts to cope with the explosion in data usage among their Smartphone-owning subscribers, and the GSMAs Mobile Media Metrics initiative.
We are also planning a comprehensive guide to the dozens of mobile ad networks that have sprung up over the past couple of years, and as the Mobile Marketing Forum heads for New York, we throw the spotlight on the mobile marketing scene in the US. And were delighted to welcome mobile legend Tomi Ahonen on board as a Guest Contributor.
Below youll find a full list of the contents for the next issue. If you have something to contribute, use this email address to get in touch. If you would like to know more about the advertising opportunities, send an email to

Synopsis in brief:

  • Mobile ad network round-up a guide to the worlds mobile ad networks
  • The data tsunami and what it means for mobile marketing
  • The Wholesale Applications Alliance what is it and what difference, if any, will it make to the applications marketplace
  • Regional Focus we take a closer look at mobile marketing in the United States
  • The GSMAs Mobile Media Metrics initiative explained
  • mhealth the latest developments in this burgeoning sector
  • The app or the browser  – does the future of mobile content and services lie in applications, or the mobile web? 
  • Say Hi to the iPad – what mobile advertising and marketing opportunities does Apples latest cool device present?  
  • Mobile banking in emerging markets we throw the spotlight on the leading initiatives and success stories 
  • Introducing the EMMAs more details about our new Awards scheme
  • Campaign Showcase – we spotlight some of the most interesting and successful campaigns from recent months

David Murphy