Airship

Mobile Marketing Live Preview

David Murphy

At Mobile Marketing Live in London on 1-2 October 2012, we will be covering off every aspect of the mobile marketing ecosystem, with brands and mobile experts taking to the stage to share their learnings about what works – and what doesn’t – on mobile, and exploring the latest developments in mobile advertising, app development, mobile sites, location-based services, and more.

O2’s Claire Valoti will be taking to the stage together with Alistair Goodman from Placecast to explain how Placecast’s geofencing technology is being used to enable retailers to target consumers with offers to drive footfall when they are close to a store.

Speakers from mobile advertising firms will lift the lid on the techniques being used by advertisers to achieve success in this rapidly-evolving space. Adfonic’s Paul Childs will explain how techniques successfully deployed both online and offline are being brought to bear on mobile, with great success. Jonathan Milne from Celtra will explain how rich media mobile ad units are enabling brands to use the mobile channel to tell stories in the way they do online and on TV. And Mojiva’s Nick Marsh will tell delegates how precise targeting is helping brands to get more bang for their buck on mobile.

The apps scene will get plenty of attention too. Bob Schukai from Thomson Reuters will use his presentation to offer delegates a masterclass in mobile app design and development. Duncan Burrell from Ford will explain how the car maker is putting apps into its vehicles. And Richard Firminger from Flurry will draw on the firm’s comprehensive data and insight to demonstrate how consumers are using mobile apps and to reveal what existing behavioural trends mean for app usage in the future.
There’s plenty more on offer too in the conference, with Neil Swanston from Centrica explaining how British Gas is using mobile as a CRM tool. Intercontinental Hotels Group’s Fabrizio di Martino will talk about how mobile is being used in the hotel business. Jess Butcher from Blippar, and Julian Harris, from Qualcomm, will bring delegates up to date with the latest developments in Augmented Reality and Image Recognition. And Miles Lewis from Shazam will look at the trend towards second screnning, explaining how brands can leverage the phenomenon and engage with viewers through the TV screen, on their mobile device.

On top of all this, there are several presentations from leading brands in the retail and publishing sectors, including Debenhams, Domino’s Pizza, The Telegraph, and The Guardian.
Meanwhile, on the exhibition floor, in addition to the exhibition itself, there’s a Mobile Experience Lab, where mobile experts will stage live, interactive demonstrations of their technology; and the Ideas Lounge, where delegates can get help with some of the issues that they are facing in going mobile, from experts in mobile site building, app design, advertising and more.

It all adds up to a couple of days of complete immersion in mobile marketing that we hope will leave delegates feeling informed, educated, inspired and above all, better placed to profit from the mobile marketing revolution that is taking place before our eyes.

Mobile Marketing Live takes place at the Business Design Centre in London from 1-2 October 2012. A one-day conference pass costs £295, and a two-day conference pass is £495. You can book tickets online here, or contact Lisa Slavin via email, or on +44 (0) 20 7183 5285.

For more information about sponsoring the event, or exhibiting, please email shelley.dowsett@mobilemarketingmagazine.com.