Mobile Marketing Live Preview: Consumer Goods

Our flagship conference, Mobile Marketing Live, opens its doors next Thursday, 3 October, at The Grange St. Pauls in London.

In the run-up to the event, we are offering a preview of what speakers from diferent industry sectors are presenting at the event.

 Yesterday, we looked at our speakers from the Financial Services industry. Today, we turn the spotlight on our FMCG (Fast Moving Consumer Goods) speakers. There are two companies representing the FMCG (Fast Moving Consumer Goods) sector, but they don’t come much bigger than these two.

 

Unilever

First up, at 10.20 in Stream 2, is Jay Altschuler, director, global media at Unilever, one of the world’s biggest and best-known consumer goods companies, making everything from ice cream to personal care and cleaning products. Its portfolio of over 400 brands includes such household names as Dove, Axe/Lynx, Ben & Jerrys, Hellmanns, Knorr, Walls and PG Tips. 

Jay runs Global Media Innovation for Unilever, driving the company’s mobile excellence across the organisation by incorporating media and communication strategy and new media innovation into the creative development process.  

At Mobile Marketing Live, Jay will be interviewed live on stage by UK Government advisor and mobile veteran, Russell Buckley. Russell will be asking Jay about the company’s approach to mobile, about when and why the company first started looking at mobile as a way of engaging with its customers. He’ll also be asking Jay how the company decides which of its hundreds of brands mobile is right for, and where the hotspots for mobile marketing activity are around the countries in which Unilever operates.

 

Johnson & Johnson BabyCentre

Then in Stream 1 at 2.55, Vincent DeLorca, UK general manager, and VP global partnerships at Johnson & Johnson BabyCentre, takes to the stage. Founded in 1886, Johnson & Johnson is a US multinational medical devices, pharmaceutical and consumer packaged goods company. Its brands include Johnsons baby products, Band-Aid, and Neutrogena. 

This focus on health led the company to establish BabyCentre in 1998, since when it has been providing information on conception, pregnancy, birth, and early childhood for parents and parents-to-be. The site now reaches 34m mums and mums-to-be globally through 14 locally-owned and operated sites in 11 different languages. Incredibly, seven in 10 babies born in the US last year were “BabyCentre babies”. 

In his presentation, Vincent will incited delegates to: ‘Meet the 21st Century Mobile Mum’, revealing how the smartphones has become indispensable to the modern mum, and offering brands advice on how to engage with female consumers via the mobile channel. 

If you haven’t yet booked your ticket to Mobile Marketing live, you can do so here. We have a limited number of tickets to give away to brands, while for everyone else, we’re offering 50 per cent off the price of tickets booked before midnight Wednesday, 24 September – a saving of £247.50. The tickets give full access to the conference and after-show party and networking drinks. 

Register using the Discount Code, BA100 for the free tickets for brands, and the Discount Code MML50 for the 50 per cent off offer. You can book tickets here. 

In the meantime, you can see the full Agenda here. And we’ll be back with another preview tomorrow.