Mobile Marketing Live Preview: High Street Heroes

Its now less than two weeks until our flagship conference, Mobile Marketing Live kicks off on 3 October, at The Grange St. Pauls in London.

In the run-up to the event, we are offering a preview of what speakers from diferent industry sectors are presenting at the event. Yesterday we looked at our speakers from the Publishing community. Today, we turn the spotlight on the High Street, where we have three companies taking to the stage: Tesco, Dominos Pizza, and RUSH Hair Salons. Lets take a look at what theyll be talking about…


RUSH Hair Salons

First up in Stream 1 at 9.50 is Craig Sullivan, director of opimisation at RUSH Hair Salons. Craig has been blending UX, Analytics, Lean, Agile and Conversion Optimisation techniques, building high revenue multi-platform and channel experiences for the likes of RUSH, LOVEFiLM and Autoglass since 2006. He spoke at last year’s event and went down a storm. This time round, he’ll be posing the question: ‘Why does my mobile conversion suck?’ Happily for delegates, he’ll also be attempting to answer it, using real-life examples to get across the key factors brands need to get right in order to increasing the ROI from their mobile activities.  


At 11.30 in Stream 2, you can hear, Mark Cody, senior marketing manager mobile at Tesco, sharing some of the ways in which Tesco is using a variety of mobile channels to connect with customers to drive footfall and engagement. 

Mark joined Tesco in February 2012 after 10 successful years at O2. In his presentation, he will question some of the thinking on how brands need to integrate mobile into their strategy, instead of adding it on at the last minute, to take full advantage of the mobile opportunity. 


Domino’s Pizza

Still in Stream 2, Paul Francis, head of eCommerce at Domino’s Pizza Group will take to the stage at 12.40 to talk about the evolution from multi to omni-channel. 57 per cent of all group sales are now digital, and 25 per cent of those are through the Domino’s mobile platform. 

 In his presentation, Paul will look at how Dominos’ customers’ behaviour has changed over the past five years, especially around mobile. He will describe the challenges of moving from traditional bricks and mortar to online, and outline what the company has done to meet the local needs of customers, whilst maintaining a national brand identity. 

If you haven’t yet booked your ticket to Mobile Marketing live, you can do so here. We have a limited number of tickets to give away to brands, while for everyone else, we’re offering 50 per cent off the price of tickets booked before midnight tonight, 20 September – a saving of £247.50. The tickets give full access to the conference and after-show party and networking drinks. 

Register using the Discount Code, BA100 for the free tickets for brands, and the Discount Code MML50 for the 50 per cent off offer. You can book tickets here. 

In the meantime, you can see the full Agenda here. And we’ll be back with another preview on Monday.