With 1.75bn smartphone owners worldwide, and 52 per cent of website visits now made via a mobile device, understanding the mobile user experience is vital for every marketer.
Most consumers now have constant connectivity, through a smartphone, tablet and a computer – they are always on, always connected 
This whitepaper from SmartFocus is filled with easy-to-implement advice for marketers to maximise their campaign effectiveness, including how to:
- Make sure your emails are optimised for mobile devices
- Offer location-based store information when the email is opened
- Optimise your site for mobile search
