Portio Research has released the 4th edition of its report, Mobile Messaging Futures 2010-2014. The study offers 346 pages of detailed analysis and data on SMS, MMS, mobile email and mobile instant messaging (IM). It contains over 290 charts, figures and tables, results from Portio’s vendor survey, market analysis, growth forecasts, regional splits and country data. For each service, the report offers a study of current adoption in terms of usage; forecasts for the next five years; revenues now and over the next 5 years; geographical segmentation covering all the major regions; and numerous short case studies for many individual country markets.
In 2009, 2009 mobile messaging generated worldwide revenues in excess of $150bn (£100bn), a figure that is forecast to rise to $233bn by the end of 2014. In 2010, messaging still represents more than 70 per cent of all non-voice mobile service revenues worldwide, a figure that will still be over 60 per cent by the end of 2014.
SMS remains the king of messaging, generating revenues of more than 100bn in 2009. But Portio says that MMS is not a failure and is not dead yet. The company believes that MMS has a bright future, with double-digit revenue growth ahead and a growing contribution to data ARPU. Mobile email is set to boom in consumer popularity over the coming five years, and will then continued growth for many years after that. Mobile IM is not cannibalizing SMS and Portio does not see this happening within the forecast period of the report. Mobile IM has a period of strong growth forecast over the coming years.
There’s more information about the report here.