Mobile Payment Firm in Charity Initiative

Mobile payment company LUUP  has launched an innovative mobile payment system that has enabled cystic fibrosis charity CFUK to introduce mobile shopping and donation services. As part of an introductory offer, LUUP is to donate 2 to CFUK each time a new user registers for a LUUP account through the CFUK website.
CFUK supporters are able to make donations to the charity by mobile phone, or pay for items in the online shop ( using their LUUP account. CFUK offers products such as ink cartridges, FairTrade tea and mineral water, plus telephone, broadband and mobile services.
LUUP is the first mobile payment provider to offer charities a mobile payment option that allows people to donate up to 800. Donations via Premium SMS (PSMS) have a limit of 5. People who use LUUP to donate money to cystic fibrosis will also ensure that the charity receives much more of the proceeds than by using PSMS. On a 5 donation, for example, CFUK receives at least 15% more of the proceeds via LUUP than it would  via PSMS.
When using a LUUP account to donate or make purchases for CFUK, consumers are not required to give out their bank account or credit card details. Any money spent is debited from the customers LUUP account, which is fully integrated with the UK banking system, allowing funds to be accessed from credit or debit cards.
CFUK can receive donations via a simple text message, such as PAY CYSFIB 10 to the LUUP shortcode, 81100. Once signed up with a LUUP account, users can also use other features, including the ability to handle payments between individuals. LUUP users who want to send money to a friend or split a restaurant bill can do either with one SMS to anyone with a mobile phone. If the recipient is not a LUUP user, they will receive an SMS with the amount sent to them and an invitation to sign up for an account. Once the LUUP account has been credited the recipient can save their money in their account, use it for purchases, or transfer it to their bank account.
This initiative with CFUK illustrates how LUUP offers an ideal payment and donation solution for charities who want to increase donations and boost retail revenue says LUUP UK Director, Rob Perkins. We anticipate that we will develop the number of charity partners considerably over the coming months. We believe there is great scope to help them to increase both the donations they receive and their effectiveness as online merchants.
Cystic Fibrosis UK is proud to be part of this new initiative from LUUP adds Cystic Fibrosis UK CEO, Kevin Bruns. The more ways we can collect donations from the public the better, co Utilising mobile technology in this way provides donors with a simple, safe and effective method of making donations to our charity.
LUUP launched in the UK and Germany in May. More information on the LUUP website.