Informa Telecoms & Media will hold its Mobile Pricing & Bundling 2007 conference on 21-23 May at the Regents Park Holiday Inn, London. The event is the 12th in Informas flagship Mobile Pricing series, and is designed  to address the key pricing and service bundling challenges that are pertinent to all mobile operators in 2007. 70% of the attendees at last years event represented mobile operators.
The event comes at a time of increased competition from discount MVNOs,  coupled with greater mobile number portability, and the effects of convergence starting to redefine market dynamics as customers are more empowered to churn than ever before. At the opposite end of the spectrum, emerging triple/quad play business models are enabling operators to offer bundled service propositions. Pricing such offerings at the optimum level to drive revenues, says Informa, is paramount.   
Confirmed speakers for the event include Abdulhaleem Badran, Senior Pricing Analyst at MTC Vodafone;  Bartolome Salas-Manzanedo, Director of Value Added Services at Orange Spain; Oliver Cronauer, Product Manager, Prepaid at Swisscom Mobile; and Uday Kansara, Senior Pricing Manager at T-Mobile UK.
The conference will address key questions such as:
How important is price as a major driver of consumer mobile data usage? What examples are there in the marketplace of successful data-pricing initiatives? How can operators use pricing to appeal to SMEs? What is the true cost of bundling services, and to what extent is this a sustainable strategy for mobile operators? How can operators build and leverage the value of their brands before embarking upon a bundling strategy? Simplicity versus flexibility and personalisation: how much freedom do customers want in terms of tariff selection? And how has mobile number portability affected the importance of price as a driver for customer acquisition and retention?
More information from Kate Lewis at Informa via email from [email protected]