Mobile Research Conference Keynote Speakers Revealed

Globalpark has announced the Keynote Speaker line-up for its Mobile Research Conference (MRC) 2011, which will be held from 18 – 19 April in central London.

Dr. Nathan Eagle of txteagle will open the event. An expert on mobile in emerging markets, Dr. Eagle will share his passion and vision for how mobile research can bring brands, researchers and organisations such as the UN closer to the opinions, behaviours and experiences of consumers in emerging markets.

He will outline how the ability to engage and capture data through mobile phones has given a voice to over 2bn subscribers in developing nations – a feat that would have been geographically impossible or cost-prohibitive through other methods. At the same time, these mobile subscribers are able to generate income through their phones by being the eyes and ears on the ground for brands such as Diageo, IBM, Microsoft and Google.

Also keynoting at MRC 2011 is Bruce Hoang, Head of Global Media Research at Orange Advertising Network. He will reveal details of Orange’s Mobile Exposure initiative, offering delegates an insight into mobile media usage across Europe. “Asking the right person for feedback, at the right time and when they are in the right place, is something mobile can achieve,” says Hoang. “But mobile research is not without its technological limitations today. If we can overcome these, the sky is the limit!”

Dr Liz Nelson, chairperson of the Programme Committee, is excited about the line-up, and the topics being discussed at the event. She says: “Mobile research is bringing market researchers closer to consumers in many ways. From conquering geographical challenges, to getting feedback in real time, to reaching consumers in all manner of locations, there are some wonderful projects and methodologies being used by the innovators in the market research community. This event truly showcases the best of those, with experts and pioneers from the commercial world and academia.”

The full programme for the two-day event, produced by Globalpark, will be announced later this month, and will include sessions on mobile penetration, geo-location and mobile ethnography. Case studies will showcase how leading brands including BSkyB and HELLO! Magazine have leveraged mobile to engage consumers and generate actionable insights.

There’s more information about the event here, and if you register before 31 January, using the promotional code ‘EARLYBIRD’, there’s a 20 per cent discount.