The organizing committee of the Mobile Research Conference has announced that Dr. Liz Nelson, Chairman of Q Research, will deliver a keynote speech at the event in London next February. Dr. Nelson will be discussing the potential of mobile research and the implications for industry standards.
As founder and chairman of Taylor Nelson Sofres, Nelson helped develop the market research principles that have formed the foundation of todays industry. TNS plc was the second largest market research company in the world at the time of its recent acquisition by WPP.
She currently chairs Q Research, a new UK market research company that is conducting online surveys via mobile phones to understand the attitudes and opinions of young people. She also serves on the Disciplinary Board of the Market Research Society and is a member of the YouGovStone advisory board. She is a Gold Medallist of the Market Research Society.
Tim Macer, founder of Meaning, a consultancy specializing in research technology, will be speaking on mobile technology in research. With over 25 years experience as a research technology practitioner, Macer is respected as an independent and authoritative observer and advocate for the application of software and informatics in the field of survey research. He is Visiting Senior Fellow at the University of Southampton in marketing analytics and is widely published on the subject.
The conference is hosted by Globalpark, which provides online feedback software and mobile research technology. Delegates will discuss the opportunities and challenges presented by the evolution of the mobile as a research platform. Over a day and a half they will hear the experiences, perspectives and techniques of market researchers from both corporate and academic backgrounds.
Scientific and academic pioneers of this emerging research approach will also be participating. These include Prof. Dr. Michael Bosnjak of the Free University of Bozen-Bolzano, Prof. Dr. Marek Fuchs of The University of Kassel, and Vasja Vehovar of The University of Ljubljana. Other speakers are drawn from leading global market research companies, including Ipsos, Lightspeed Research, Common Knowledge, The 3rd Degree, The Nielsen Company and TNS Gallup.
Topics to be addressed during the conference include the potential for mobile research and its implications for the future; mobile technology in research; applications of mobile research; using mobile research to get to the heart of branding and marketing effectiveness; and the role of industry standards.
Delegates registering before 31 December 2008 will save 25% on the standard delegate fee. You can get more details here.