Mobile Retail Experience Debuts in San Diego

The Global Retail Executive Council (GREC) is to hold the inaugural Mobile Retail Experience event at the San Diego Convention Center on 7 October, 2009. The event will be held during the International CTIA Wireless IT & Entertainment show, which runs from 7 9 October.
The Mobile Retail Experience takes the form of series of live events demonstrating innovative mobile technology and applications at work in retail environments. The GREC says it is the first educational and demonstration event for companies in the emerging mobile retail space including suppliers, as well as Smartphone manufacturers, network operators and applications providers to demonstrate technologies and applications focused on in-store point-of-sale mobile marketing, loyalty and customer service.
Technologies and applications to be featured include mobile barcode technology, Smartphones, Operating Systems, handsets, multimedia and rich media advertising content, local business and Location-based applications, contactless and NFC applications, mobile payment services, and image recognition.
Theres more information here.