Mobile Retail Masterclass Proves a Hit

The first event in our Mobile Masterclass series, the Mobile Retail Masterclass, took place yesterday in central London. Over 50 well-known High St. and online retailers, including John Lewis, Boots, Tesco, Wiggle and, were in attendance to hear presentations from seven mobile experts, followed by round-table discussion with each. Represenatives from each of the companies presenting spent 20 minutes with a group of retailers, before moving on to the next group.

Delegates also heard from David Smith, managing director of the Interactive Media in Retail Group, and Nick Lane, chief analyst at research firm mobileSQUARED, who presented bespoke m-commerce research.

Speakers and delegates alike said the format, offering an overview of what each company could offer, before drilling down deeper into how they could help with delegates’ mobile strategies or specific issues they were facing, worked extremely well.

We will have video footage from the event, including interviews with speakers and delegates, in the next few days. In the meantime, the next event in the series, the Mobile Publishing Masterclass, is filling up fast. Over 40 publishers have now signed up for that event, which takes place in London on 12 April. Publishers attending include Penguin Books, Guardian News and Media, John Brown Media, Harper Collins, the Financial Times, Centaur Media, Telegraph Media Group, Haymarket Business Media, and Trinity Mirror plc. There are still places for publishing industry executives wishing to attend, however, and sponsorship slots are still open to mobile solutions providers.

The event will offer publishing executives a detailed briefing from mobile solutions providers on how to build a mobile website or mobile-optimised version of an existing website; create mobile apps; publish on tablets; use mobile coupons and advertising, including location-based advertising; and how to take mobile payments.

Each solutions provider will present an overview of their area of expertise, before moving to a round-table, surgery format, where the publishers will have an opportunity to ask each specialist more detailed questions. The event is free to attend for publishers.

There are five more Masterclass events planned for 2011:

  • Finance – May 
  • Travel & Tourism – June 
  • Automotive – September 
  • Sports & Leisure – October
  • Property – November

If you are a publisher, interested in registering to attend the Mobile Publishing Masterclass for free, you can do so here.

To get involved in future Masterclass events as a specialist solutions provider, please contact: or T: 077696 74824