As the election approaches, Code Computerlove has created a mobile-first site to help young people cut through the General Election noise and decide which party is worthy of their vote.
The memorably-named Election Bullshit Filter has been created on the back of research that shows that young people are increasingly disillusioned with UK politics* and that many are undecided on which party to vote for. Less than 50 per cent of men and just 39 per cent of women aged 18-24 voted in the last election.
The site serves up 14 quick-fire statements, based on the key issues, policies and opinions that most affect young voters. Users are asked “Can you live with” followed by the statement. These include: “Cheaper uni fees”; “Tighter control on carbon emissions”; “Having more access to apprenticeships”; and “The minimum wage being increased to more than £8”. Users reply Yes or No to each statement and at the end of the quiz, they are told how many answers they have in common with Labour, the Conservatives, the Lib Dems, UKIP and the Greens. After seeing the results, there’s a link to “View Party Policies” which takes the user to the BBC’s summary of each party’s policies.
While light-hearted in its approach, Code says the Election Bullshit Filter allows users to quickly establish which parties they seem to have the most in common, then encourages them to learn more about the various policies so they can make a truly informed choice on who to vote for. Having taken the quiz ourselves, we wouldn’t disagree. For anyone who feels truly disengaged with the political process in general and the election in particular, it offers some sort of clue as to who you might want to vote for.
Code’s Colin Preston, who came up with the idea, said: “A few of us here at Code, like so many young and first time voters, were getting fed up with the multi-party bun fight being played out in the media. All the spin doctoring makes it increasingly difficult to determine which party you might actually want to get behind.
“When we reviewed some of the supposedly easy online election advice tools we found them long, complicated and not all engaging. The Election Bullshit Filter was something we knew would be fun to create and also be useful for the many undecided voters out there. Young people can’t afford to waste their vote, even if they’re not into politics or are fed up of all the election spiel, so we decided to come up with a way to make learning about politics easier and more engaging. We have been intentionally controversial in our use of language and visual direction to appeal to the disengaged young electorate in this country.”