Mobile survey specialist OnePoint Surveys has revealed that it is working with two companies in the travel and tourism industry to drive innovation through mobile research. 
FootFall Services, who recently signed up as a OnePoint Surveys Authorised Reseller, helps organisations to increase their visitor numbers and improve visitor marketing.  The company has extensive experience in the tourism and heritage sectors, and is using mobile surveys for visitor feedback, market research and marketing campaigns. Within two weeks of becoming a reseller the company had secured a contract with Aorta Events to use OnePoint mobile surveys to develop the companys new treasure hunts for the public in the UK and Europe.
The instant feedback that can be gained from visitors via their mobile phones is invaluable, says Footfall Services Managing Director, Peter McConnell. It is also clear that people are more willing to respond to mobile surveys than paper and online surveys. We are delighted to have formed a relationship with OnePoint Surveys, as their mobile survey solution is the most sophisticated in the market place yet simple to use and extremely cost effective. Another key benefit is that there is no cost to the respondent as OnePoint survey messages are free to receive and respond.
Radar, which offers research and consultancy services to the travel industry, is using OnePoint Surveys to power its mobile phone research into respondents reactions to media communications, as well as for diary exercises.
According to OnePoint, the Radar team views the OnePoint Surveys solution as a powerful addition to its research toolkit. Angus Webb, Technical Director of Radar parent company, Dipsticks Research, is impressed with the simplicity of the OnePoint business model. He says:
It is a straightforward offering that is extremely effective, and the results speak for themselves. With one recent mobile survey, we achieved an 81% response rate within five minutes, and a total response rate of 95% within three hours. There is no other research tool that can offer such timely and high response rates. The OnePoint system is simple, powerful and delivers incredible response rates.