Trinity Mobile is powering a mobile ticketing service on behalf of O2 for the West End show, The Lord of the Rings.
The service enables consumers to buy, receive and access a show, all
from their mobile phone. Trinity says the service will help to reduce
administration costs and cut ticket touting, as well as providing a
more environmentally-friendly alternative to paper tickets.
The
service, which is exclusive to O2 customers, allows consumers to buy up
to 10 tickets at a preferential rate of 25, compared to the normal
price of 60, using a secured credit or debit card transaction over
Trinitys Easy Ticket site within O2s Active Portal. The ticket
resides in the My Tickets section of the Lord of the Rings mobile box
office, accessed via the handset.
The ticket includes details of
seat numbers and opening times, and has a unique barcode which can be
scanned in and redeemed at the Theatre Royal, where the show is being
staged. Tickets can be bought  up to 12 noon on the day, offering O2
customers the convenience of organising a night at the theatre at short
notice. To access the mobile box office, O2 customers text LOTR to 2020.
Trinity
says that this is the first time that UK consumers have been offered
the chance to use their mobile, not only to buy a ticket, but also to
gain entry to an event through a mobile ticket sent to their handset.
The
Lord of the Rings mobile tickets are available for Tuesday evening
performances of the show. O2 has worked with Trinity Mobile and SEE
Tickets to deliver the service to its customers.
“Its never been
easier to get tickets to an event,” says Nigel Dean, Head of Sales for
Interactive Products at O2 UK. “For the first time, you can do
absolutely everything from your mobile phone, buying your tickets on
the move and redeeming them straight off your device. We believe that
mobile ticketing is the future, not just for the theatre, but for all
ticketed events.”
Kevin Wallace, producer of The Lord of the Rings adds:
“I
think its rather fitting that Middle-earth should be the first place
to use this kind of technology. Buying tickets on your mobile and
scanning your mobile phone to get into the show works like magic and is
a trick I think even Gandalf himself would be proud of.”