[caption id="attachment_42745" align="alignleft" width="168"] easyJet took the award for Best Mobile Booking Solution[/caption]
The winners of the Mobile Travel & Tourism Awards were revealed last night at an informal Awards Ceremony after the Mobile Travel & Tourism Summit.
Booking.com took two awards, while Contiki Travel EasyJet, Royal Caribbean Cruises and Mobile Onboard took one each.
The Best Mobile App – b2c went to Contiki Travel for its Shout! App, developed by Hi Mum Said Dad. The app enables travellers to curate, co-ordinate and share their travelling experiences with other travellers, or friends back home.
The Best Tablet App went to Booking.com for its supremely user-friendly iPad app, which enables users to quickly and easily book a stay at over 425,000 accommodations across 25 different accommodation types and 63,000 destinations globally. Booking.com also took the award for Best Mobile Site.
The Best Mobile Booking Solution went to its easyJet for its brilliant smartphone app, while the Best Mobile Ticketing Solution went to Mobile Onboard for its My Mobile Tickets platform, which enables transport operators to quickly deploy mobile ticketing services.
The final award, for Best Destination Marketing Solution, went to Royal Caribbean for its Penguin Ahoy mobile game, created by Hi Mum! Said Dad. The game is designed to dispel the myth that cruising is not for families with kids. By playing the game, parents and children can explore the range of entertainment and facilities available on board a cruise ship.
Over 175 delegates attended the event over the course of the day, to hear from a variety of travel brands and mobile marketing experts offering insights and advice on mobile and digital marketing strategies. Search #mtravelsummit on Twitter for a round-up of the best Tweets from the day.
Here’s a full list of the winners and finalists:
Best Mobile App – b2c
Winner - Contiki Shout
MX Data Tube Map
Royal Caribbean Penguin Ahoy
Best Tablet App
Winner - Booking.com iPad App
Apadmi & the British Museum’s Life & Death of Pompeii & Herculaneum Exhibition App
VIP SKI iPad app
Best Mobile Site
Winner - Booking.com
Best Mobile Booking Solution
Winner - easyjet Mobile App
Booking.com Mobile App
Best Mobile Ticketing Solution
Winner – Mobile Onboard: My Mobile Tickets
Corethree Brighton and Hove Buses mobile ticketing solution
Best Mobile Destination Marketing Solution
Winner - Royal Caribbean Penguin Ahoy