Mobile TV Under Scrutiny

Juniper Research has released its report, Mobile TV: Opportunities for Streamed & Broadcast Services 2008-2013 (Fourth Edition). The report investigates the Mobile TV market to date, including a six-year forecasting suite across 43 country levels and eight key global regions.
The 221-page report includes 67 tables and 54 charts, and, say Juniper, provides a crucial understanding of the impact that low power consumption chipsets – capable of receiving analogue and digital TV signals free of charge – will have on the prospects for the deployment of dedicated mobile broadcast TV networks. The report also provides an appraisal of the opportunity for paid-for streamed TV offerings.
Key questions answered by the report include

  • How much is the Mobile TV market worth, and what revenues will it generate in five years time?
  • In which markets have mobile broadcast TV services been launched, and how successful have those services been?
  • Which mobile broadcast TV standards are likely to be deployed in which countries?
  • To what extent will handsets capable of receiving terrestrial TV signals penetrate the mass market, and what impact will that have on operator business models?
  • What role do streamed TV services have to play in the Mobile TV marketplace?
  • What are the prospects for advertising as either a primary or supplementary revenue stream?

The report investigates the availability and number of Mobile TV-enabled handsets shipped per annum, along with current usage data, and the likely availability of spectrum on a country-by-country basis. Along with qualitative research garnered from leading industry interviews, the data – providing market forecasts for eight major regions until 2013 – is then used to qualify and appraise a number of vital key market recommendations.
The report also includes 43 country-level forecasts for broadcast TV are offered including, user numbers; the proportion who pay for services; ARPU by technology; and ARPU by broadcast TV standard
The report costs 1,750 for a single-user PDF licence or hardback copy, 2,500 for a multi-user PDF licence; or 3,750 for an enterprise-wide PDF licence.
There are more details here. And you can download a free Whitepaper here.

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