Coronation Street sponsor Harveys has revealed outstanding results from its mobile vouchering trial in association with the programme. Over the 13 day trial period, 30% of viewers who requested a mobile voucher went on to redeem in one of Harveys stores, peaking at 50% on some days. 
The discount was advertised within Harveys dedicated sponsor area of Coronation Streets interactive service (available in satellite homes via the Red Button), part of the overall Sponsorship deal negotiated with SMV Plus. Viewers could text in to receive a unique 8-digit code which was then used to redeem against their purchases in store
Eagle Eye Solutions, which specialises in voucher issue and redemption, created what is believed to be the worlds first TV-led, mobile voucher campaign for Harveys. The service allowed Harveys to send vouchers to Coronation Street viewers via mobile as an SMS message.
Eagle Eyes Mobile Voucher Redemption System (MVRS) easily integrates with any EPOS, providing real time reporting and tracking of all voucher campaigns, providing ITV Interactive Sales and Harveys with dynamic insight into the campaign at any time.
ITV first brought Eagle Eye Solutions technology to us about six months ago and we have been waiting for a chance to fit it in to our schedule, says Harveys Marketing Director at Harveys, Helen Vinken. Now we have, we are delighted with the result and will be looking to use these learnings to drive repeat purchase and other sales opportunities. The integration into our EPOS couldnt have been easier, with no disruption at Point of Sale or problems with our IT systems. Staff also found it very easy to implement in store.
Katherine Marlow, Interactive Sales Controller, adds:
These are fantastic results for Harveys. We really believe that ITVs ability to drive viewers directly in store, with full traceability, provides it an unrivalled and powerful tool and we will continue to share these learnings with other key retail and brand partners. We have been working with Eagle Eye Solutions for about a year to perfect the delivery to our clients for all types of vouchering and this has now paid off with such a great result.